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Science a la Joe Camel – washingtonpost.com

Posted on November 25, 2006 by CD

I actually thought that the influence of corporations in the classroom was decreasing.  Silly me.
algore

At hundreds of screenings this year of “An Inconvenient Truth,” the first thing many viewers said after the lights came up was that every student in every school in the United States needed to see this movie.

The producers of former vice president Al Gore’s film about global warming, myself included, certainly agreed. So the company that made the documentary decided to offer 50,000 free DVDs to the National Science Teachers Association (NSTA) for educators to use in their classrooms. It seemed like a no-brainer.

The teachers had a different idea: Thanks but no thanks, they said.

In their e-mail rejection, they expressed concern that other “special interests” might ask to distribute materials, too; they said they didn’t want to offer “political” endorsement of the film; and they saw “little, if any, benefit to NSTA or its members” in accepting the free DVDs.

Gore, however, is not running for office, and the film’s theatrical run is long since over. As for classroom benefits, the movie has been enthusiastically endorsed by leading climate scientists worldwide, and is required viewing for all students in Norway and Sweden.

Still, maybe the NSTA just being extra cautious. But there was one more curious argument in the e-mail: Accepting the DVDs, they wrote, would place “unnecessary risk upon the [NSTA] capital campaign, especially certain targeted supporters.” One of those supporters, it turns out, is the Exxon Mobil Corp.

Science a la Joe Camel – washingtonpost.com

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