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Celebrity Cruises puts employees in Cultural Sensitivity Training

Posted on October 5, 2006 by CD

Native Hawaiians got a bit upset to see Celebrity Cruises using the ad below to promote tourism. The statue is of King Kamehameha, the monarch who united the Hawaiian Islands. Celebrity Cruises thought it was a good idea to put the glass of champagne in his hand. The Hawaiians thought not and sued. The ad has been removed. It’s certainly funny, but also equally inapporpriate. The funniest part is that some ad exec probably thought it was a good idea and didn’t think twice that he might be demeaning a people that have been nearly destroyed by colonialism, ethnocide, and poverty.

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