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Do We Favour Luxury Holidays?

The recession may have hit us hard, but our preference for the luxury of a package holiday hasn’t been compromised. Of those who booked holidays in the 12 months to August 2014, 46% booked a package deal for reasons such as convenience and value, according to new research by ABTA.

luxury holiday

And of the package-bookers, 35% said that they booked this way to enable them to go all-inclusive. Of those to respond to the survey, 15% were taking an all-inclusive break in 2014 and 21% were considering taking one in 2014.

 So why is the package holiday gathering such momentum? It could be a financial move as 22% cited their reason for booking as ‘for financial protection’ while 18% said it was to ‘be looked after if something went wrong’.

 An easy alternative

But most people were just looking for an easy trip as 65% of people wanted everything to be taken care of while 60% chose a package that ensured they got good value for money. Meanwhile, 38% of respondents booked as a timesaving move.

There are so many tour operator out there offering packages each year that it can sometimes be difficult to gauge quality when booking. That’s why company reputation was an important factor for a third of holidaymakers (33%) when booking a package. For the over 65s, this figure rose to four in ten (43%).

Making a choice

Club Med is a well-known provider of luxury all Inclusive holidays, and was considered to be the first company to offer them back in the 1950s. Best known for their exotic locations across the world, their packages send holidaymakers to far-flung destinations including the Caribbean, Asia, and the Indian Ocean. Their packages include activities on land and water, and expert tuition to go with them.

They have also become well known for their luxury package ski holidays catering for whole families. They offer ski and snowboard lessons and childcare for all ages, as well as high quality catering throughout the holiday.

Meeting family needs

Childcare is particularly important in a package, as the trend for these holidays is highest in families with children under the age of five. Half of this demographic booked an overseas package holiday in 2014.

 Overall, Brits are taking fewer holidays per person, but ABTA found that this is often to fund a longer holiday. 80% of Brits took a holiday either in the UK or abroad in the 12 months to August 2014, with 21% saying an overseas holiday was a necessity for them. So even with financial worries, it seems that a luxury holiday is a non-negotiable British essential.

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