I was excited this week to get a chance to interview Tom Brosnahan. I was introduced to Tom’s work through his book Turkey: Bright Sun, Strong Tea (if you haven’t read it, I recommend it – fun, informative and a great travel read) – his book led me to find his incredible website Turkey Travel Planner (which, by the way is the most important resource you will find if you plan on taking a trip to Turkey).
Tom is an old school travel writer, guide book author – the kind that went to the destination, walked all the streets, drew the map if there wasn’t one, learned the language, and checked all the prices – and what is incredibly cool, is that he is also a pioneer of the new school of travel writing and online guides.
Here are some excerpts from his bio at the site :
Tom Brosnahan is a veteran guidebook author, travel writer and photographer, and consultant on travel information to companies and government agencies. He has written over 40 guidebooks for Berlitz, Frommer’s and Lonely Planet covering Belize, Canada, Egypt, England, France, Guatemala, Israel, Mexico, Morocco, New England, Tunisia and Turkey, with nearly four million copies in print worldwide in more than 10 languages. He’s also written a memoir about Turkey, travel, and travel writing: Turkey: Bright Sun, Strong Tea.
He has been a Contributing Editor to Arthur Frommer’s Budget Travel magazine, and has had many articles and photographs published in leading periodicals including Travel and Leisure, The New York Times, theDaily Telegraph (London), Chicago Tribune, New YorkDaily News, BBC World, Journeys, Odyssey, Travel Life, and TWA Ambassador.
He is the founder of the Travel Info Exchange andTurkey Travel Planner websites, and many more travel resource sites. Tom has appeared on Good Morning America, NPR’s Talk of the Nation, Anthem, The Connection, and on the Travel Channel and has lectured at the Smithsonian Institution, the Cooper-Hewitt National Museum of Design, the American Turkish Council, and other organizations.
He is a member of the Society of American Travel Writers and a co-founder and faculty member emeritus of the SATW Institute for Travel Writing and Photography. He lives in Concord, Massachusetts, with his wife Jane A Fisher.
Vagobond: You’ve worked with some of the biggest names in travel, in your opinion, what are some of the major pitfalls that lurk waiting for a travel writer?
Tom Brosnahan: The biggest is not judging a project accurately. Too many travel writers end up losing money and subsidizing publishers because they aren’t careful estimating the time and work in a project, and determining if it will be profitable.
Vagobond: In Bright Sun, Strong Tea, I remember laughing out loud when the neighbor giril in Izmir tried to corner you for a smooch – what other dangers have you narrowly avoided in your travels?
Tom Brosnahan: I play it safe—I’m not a war correspondent! But I’ve been chased by suspected terrorists in eastern Turkey, had rocks thrown at my car in Palestine, heard bombs go off in Jerusalem, been shaken down by guerillas in Chiapas, been in traffic accidents in Istanbul and Bangkok. But really, most travel is safe. Scary headlines rarely portray the situation each traveler will encounter, so I go in slow, and decide how far I can go safely.
Vagobond: There’s no arguing that travel has changed dramatically since the dawn of the information age – what are some of the biggest changes you’ve noticed, both for the positive and for the negative?
Tom Brosnahan: Guidebooks have been used—and useful—since Roman times, but it can take up to a year to publish and distribute a paper guidebook, and with the Internet I can publish my work immediately, to the entire world, for next to nothing, forever! It’s apotheosis for a travel writer. Travelers now have far more, and better information than ever before, and that’s good for everyone. If there’s a negative, it’s that there’s simply too much information. Finding what you want can be tedious.
Vagobond: You and I share a love of Turkey – at the moment there are some pretty big changes going on in Turkish society – where do you think those changes will lead?
Tom Brosnahan:Turkey’s modern history is amazing: a torpid medieval empire remade into a vibrant modern free-enterprise democracy in less than a century. Turkey is now the economic powerhouse of the eastern Mediterranean, and a living example of democracy for other countries in the region. Especially in the past 20 years the change has been bewildering for many Turks. A young woman whose grandmother may have been in a harem can now pilot a jetliner. Hardscrabble life on the farm has yielded to glitzy ultramodern shopping malls. Such rapid change is difficult for people to absorb, but greater education, information and prosperity are forces for peace.
Vagobond: Like you, Istanbul feels like my second home, but you’ve spent a lot more time there than I have – can you toss some hidden destinations/experiences my way that I may have missed?
Tom Brosnahan: Visit the imperial ‘kasr’s, tiny palaces built for the sultan’s excursions. Get yourself invited to the “sema” (religious observance) of a dervish order (and not just the Mevlevi, or whirling, dervishes). Seek out the Roman aqueducts in the forests west and north of Istanbul. Witness the opening of the Galata Bridge in the middle of the night. Climb to the top of a minaret for the view.
Vagobond: Some of my Turkish friends in Istanbul have this particular form of national profiling – when they look at an American – they tend to just see the carpet they expect them to buy. What are some other ‘profiles’ you’ve encountered of both Americans on one side and Turks on the other?
Tom Brosnahan:Some years ago, Turkish tourist guides were asked by a major newspaper to describe each national type. It was hilarious:
Americans: friendly, interested, big tippers
Arab: three good meals daily and nothing else matters
British: scorpions in their pockets—you’ll never get a tip
German: so well informed, they’ll have to show you they know more than you do. And if there’s no beer there, don’t even stop the bus.
Israeli: always drama, dispute, tempest in a teacup
Vagobond: You’ve traveled to a lot of other places than Turkey – could you share some highlights with our readers?
Tom Brosnahan: I wrote for decades on Mexico & Central America. I’d drive from Boston and put 11,000 miles on the car. Mexico alone has the topographic, ethnic and linguistic diversity of all of Europe. Egypt: I hadn’t planned to go there, then I was asked by Berlitz to write a guide, now I believe every traveler *must* see Egypt. Norway: beautiful, friendly, peaceful. Expensive but worth it. If the world ever needs a capital city, it had better be Paris. As for France, it’s actually a whole bunch of little countries sharing a common border. Finally, I love New England. Did you know we have dozens of wineries here?
Vagobond: What are three pieces of advice for travelers that are often overlooked?
Tom Brosnahan:1. Cheap or expensive? Whether it’s a hotel, a meal, a guided tour, or a souvenir, the devil is in the details. Be sure you’re comparing the same things. A $100 hotel room in Istanbul includes all taxes and service charges, and a big buffet breakfast. A $100 hotel room in New York includes none of these, and taxes can add 17% to your bill. A $35 meal in Boston will be subject to 5.5% tax and 15% to 20& tip. A $35 meal in Paris costs exactly that.
2. Safe or deangerous? Look more closely, and judge accordingly. The most horrendous terrorist attacks in recent times took place not in Kabul or Beirut or Cairo, but in New York City, London and Madrid.
3. Concentrate on transportation: it may not be what you’re used to. It may be better to take a bus than a flight or rental car. It may be much farther than you think. Transport could be one of your greatest costs, overall.
Vagobond: It seems that you’ve adopted the web as your primary ‘publisher’ – as a geek who primarily does the same – I just love that. What were some of the factors that led to this? Was it a positive move? Do you think there is a future in writing for print?
Tom Brosnahan: I did well with guidebooks for 35 years, but then the pay went down while the work and responsibility went up. It was clear those trends would continue. It was also clear the Web was the information medium of the future: immediate publication, worldwide, virtually for free.
It has worked far better than I imagined. Instead of 75,000 readers in dozen countries per year I have nearly 7 million readers in 235 countries. And I’m earning far more than I ever did with print.
The paper codex (“book”) has been a useful medium since Gutenberg and will continue to be useful in a smaller way. But writing for print has little future. The publishers think they need to keep all the money.
Vagobond: What’s the best way for a travel writer to figure out what their audience is looking for?
Tom Brosnahan: Be in contact with them. Ask for comments. Set up an online forum. Talk to them on the road. Explore the statistics from your Web presence. There will be surprisess.